Digital industry: the continuous optimisation of processes – InformTFB

Digital industry: the continuous optimisation of processes

Digital industry: the continuous optimisation of processes

Digital industry 4.0 and iiot (Industrial Internet of Things) are more than just cryptic terms. They represent topics that concern all of us-business, consumers, and communications, among others. Today, before our eyes, tectonic shifts are already taking place, which are changing the usual way of things. Artificial intelligence, robotics, e-commerce, virtual reality, 3D printing, biotechnology, cybersecurity — all these are parts of the new economic reality. Foreign partners of the Communication Agency 4D-Communication Consultants, have prepared material for the blog GlobalCom PR Network about how it has affected business processes in companies, including their PR.

“How can we create the most efficient work and production processes?”

This question has been asked by enterprises in all industries since the very beginning of the term “business”. However, the rapid development of processes has always forced many entrepreneurs to meet new challenges. One of these was the so-called fourth industrial revolution or industry 4.0. this concept was First discussed at the Hanover exhibition in 2011, defining it as the introduction of” cyber-physical systems ” in factory processes. In other words, industry 4.0 is a transition to fully automated digital production, controlled by intelligent systems in real time and in constant interaction with the external environment, going beyond the boundaries of a single enterprise with the prospect of combining goods and services into a global industrial network.

“We are at the beginning of the fourth industrial revolution. It began at the turn of the new Millennium and is based on the digital revolution. Its main features are the “ubiquitous” and mobile Internet, miniature production devices (which are constantly getting cheaper), artificial intelligence and learning machines, ” Klaus Martin Schwab-German economist; founder and permanent President of the world economic forum in Davos.

The main elements of “Industry 4.0” are:

  • Internet of things;
  • Artificial intelligence, machine learning and robotics;
  • Cloud computing;
  • Big Data;
  • Additive manufacturing (production of three-dimensional objects);
  • Cybersecurity;
  • Integration system;
  • Modeling;
  • Augmented reality.

Today, especially after the pandemic, it is impossible to imagine that the real world does not interact closely with the virtual one. It is in this synergy that new cyber-physical complexes were born, combined into one digital ecosystem. Now companies produce everything from “smart” speakers to robot vacuum cleaners. In his article for Foreign Affairs, Klaus Schwab identifies four main effects that the fourth industrial revolution can have on business:

  • Rising expectations of the customer;
  • Improving the quality of products;
  • Collaborative innovation;
  • New forms of organization.

In order to successfully implement these “effects” in enterprises, the basic principles of construction are introduced all over the world.

First, compatibility. This means the ability of machines, devices, sensors, and people to interact and communicate with each other through the Internet of things, or so-called IoT.

Secondly, transparency. It should appear as a result of interaction with the IoT. In the virtual world, a digital copy of real objects, systems of functions is created, which exactly repeats everything that happens to its physical clone. As a result, the most complete information about all processes that occur with equipment, “smart” products, production in General, and so on is accumulated. This requires the ability to collect all of this data from sensors and sensors and take into account the context in which it is generated.

Third, technical support. Its essence lies in the fact that computer systems help people make decisions by collecting, analyzing and visualizing all the information that we wrote about above.
And the last principle is the decentralization of management decisions and the delegation of some of them to cyber-physical systems. This idea is that automation should be complete: wherever a machine can work efficiently without human intervention, sooner or later there must be a replacement of human labor. At the same time, employees are assigned the role of supervisors who can connect in emergency and non-standard situations.

Digital ecosystems and platforms
In such a digital ecosystem, the collected data is combined into a single node. Software platforms make it centrally accessible and accessible to companies at any time and from any location. The system layer performs two types of functions: on the one hand, it collects, condenses and controls the generated data. This allows you to constantly monitor the condition of the machine. In addition, production managers, such as automotive components, see exactly where in the manufacturing process individual steps can be performed more efficiently and adjust them accordingly.

The second function of the system is to actively intervene in control if contextual analysis proves that this is necessary. For example, in CBM, the system perceives that a particular machine is reaching the end of its average service life, based on data obtained for all parts and devices of the machine. The system can then directly initiate the ordering of new components and prevent the shutdown.

© Владимир Григорьев / Фотобанк Лори

More clear messages


This topic is very sensitive: companies must actively report to stakeholders on their progress – which is not easy with such a complex and convergent topic, since all areas of the company are affected and combined in one ecosystem. This is evidenced by a joint study of the digitization of German SMEs, our partner Communication Consultants and VICO Research, which specializes in the digitalization of enterprises. It suggests that even in Germany, manufacturers still say little about their own competence in the field of digitization and tend to report more about products and technologies than personal experience of digitalization. According to the study, only 2% of messages on the topic of digitization of local companies are present in the information field.

Для коммуникации со стейкхолдерами важно, чтобы им были понятны все даже сугубо технические аспекты. И не забывайте про сотрудников, которые тоже являются неотъемлемой частью этого путешествия. Рабочая сила также должна жить и дышать быстрой адаптацией. Сегодня изменения становятся постоянным условием развития. Новые навыки в разработке программного обеспечения становятся все более важными. Для того чтобы постоянно подвергать сомнению и оптимизировать собственные процессы, требуется дополнительное образование, предпринимательский дух и правильно выстроенные коммуникации. Компании должны быть готовы к полной реструктуризации перед лицом цифровизации, IIoT и Индустрии 4.0. Это важная стратегическая задача как сейчас, так и в будущем…

Valery Radokhleb
Valery Radokhleb
Web developer, designer

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