Community site Reddit has acquired the short video service Dubsmash. The service’s video creation tools are integrated into the main platform so that » Reddit creators can express themselves in original and authentic ways.» At the same time, Dubsmash will continue to support its own platform and brand.
a reddit post about the deal states that » dubsmash provides a platform for creators and users who are themselves underrepresented on social media.» now the audience of the platform represents a quarter of all black teenagers in the united states. At the same time, about 30% of users visit the platform daily to create their own videos, which means that the level of engagement is high. dubsmash has more than 1 billion monthly views.
As administrators point out, video is becoming an increasingly important element of people’s communication, and Reddit is committed to providing users with better tools to search, create content, and interact with each other.
Dubsmash launched in 2014, and in 2018 experienced a relaunch after a significant reduction in the audience. The service has attracted $20.2 million in investment during its existence.
Reddit in 2019 was estimated at $3 billion. This year, the volume of published videos on the platform has doubled.